Target Audience Research

Research - Task 12

To fully analyse my target audience I have created a questionnaire which contains 10 questions. I have given these out to 20 people, age ranging from 14 - 21 years old.
Below is a copy of the questions I created and the results I have received.

I chose to ask 10 questions, each revolving around the candidates opinions on music artists and music videos to allow me to gain a greater insight into my target audience's likes and dislikes, which will help me when I create my own music video for my coursework. I collected answers from 20 students as my target audience will most likely be featuring in this age range, and this amount of people will allow me to analyse a wide range of answers.

In my results table below, overall I can see that the majority of students from the group I sampled are most attracted to the current pop genre and modern music, or genres that are multi-modal and can feature other genres within them. The most popular solo artist from my results was Beyoncé, who is a worldwide famous pop artist, who also features R&B and rap in a variety of her songs.
This is closely followed by Justin Bieber and Rihanna, who are also both very famous pop stars. Rihanna also branches out into R&B, reggae and hip hop with her newer releases as she channels her background and up-bringing by incorporating a Barbadian theme into her music.
The most popular band that I gathered from my results was The 1975, which is an indie rock band, that also feature pop themes in their newer music. This was closely followed by Imagine Dragons whom are also a very popular alternative rock/pop rock band. These themes of pop and indie music are highlighted as popular with my target group throughout my results, which tells me that a song under these genres would be a good choice for my music video later on in my coursework.
The most popular music period with my target group was modern day music from the 2000s, so I will choose a single from the past decade.
My results also showed me that the majority of my target audience prefer music videos that follow a narrative rather than a video that is abstract or reflects the song lyrics, and they also prefer the artist of the song to be featured in the video. I will aim to make these requests present in my own music video, but rather than having the artist of the song Izzy and I will possibly feature in the video instead along with our friends.

To finish off my research into my target audience I decided to look on YouTube to find out which of their favourite artists received the highest viewership on their most recent music video. In Beyoncé's recent video Sorry, she received 110,743,434 views, Justin Bieber's video Company received 188,027,709 views, and The 1975's music video Change of Heart received 6,240,033 views. This highlights that pop artists like Beyoncé and Justin Bieber (which primarily stick to pop music) have the largest viewership as their music is commonly enjoyed by the masses, whereas a more alternative band like The 1975 are not as well known and therefore do not have the same mass audience.