To gather more information into creating my own music video, I have decided to look further into the director of the She Burns music video by Foy Vance. The music video was directed by Gus Black, and follows a young female around various locations as she goes about her daily routine. I particularly like the style of this music video as he uses a variety of different shots and locations to create a story-like effect, and uses a slightly grey-tinged lighting in a lot of his videos to create a softer aesthetic. As Gus Black also commonly focuses on couples or individuals he often creates a romantic effect to his videos, particularly in She Burns as he makes it look like Lucy Hale (the actress in the video) is being filmed by a loved one. Gus Black also tends to create a retro/vintage aesthetic to a lot of his music videos, by using different effects in his editing to make certain transitions slightly choppier to mimic a clapperboard. As the She Burns video is all in black and white this reinforces the vintage look. I may apply these features to my own music video, as I like the aesthetic it creates. Gus Black has also worked for musicians such as Goo Goo Dolls, Echosmith and Dodge, as well as companies such as Tiffany & Co., Budweiser and Warby Parker Eyewear. 
I have also decided to look into Tim Mattia, as he has directed the Change of Heart music video by The 1975, whose music videos I enjoy to watch. This music video was also shot all in black and white, and follows an unusual narrative of a clown and a woman who slowly fall out of love. He uses a variety of different shots and angles throughout the video, and the concept of the whole video creates quite an abstract and unique aesthetic, which makes it interesting to watch. Tim Mattia has also directed the Wild music video for Troye Sivan's Blue Neighbourhood trilogy. The music video (similar to Gus Black's videos) uses grey-tinged lighting, which creates a softer aesthetic to the video, and revolves around a couple. The video is filmed throughout a wide variety of locations, and the narrative flows perfectly between each shot. I will take inspiration from both these directors to try and create a flawless finish across my video, and also try to achieve the same soft aesthetic through my use of lighting and editing.
She Burns music video:
Wild music video:
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