For my fifth magazine advert analysis I have chosen another Rihanna advertisement, this time focusing on her release of Loud her fifth studio album released on the 12th November 2011 under Def Jam Recordings and SRP Records.
In the image on the left a mid shot of Rihanna is used to advertise her new album. She is featured wearing large sunglasses, a fur coat, minimal jewellery and is holding a pink rose. This creates a very feminine and girly aesthetic to the advertisement, as the colour scheme of pink and red holds connotations of love and femininity. Her bright red hair also holds connotations of danger and edginess, showing that she is still not your stereotypical popstar as she is tough and feisty. Her costume is very minimal, and you cannot clearly see whether she is wearing any other item of clothing underneath the fur coat, suggesting that she is partially naked.
This will attract her audience as Freud's theory of voyeurism tells us that sexual themes and ideas are seen as pleasurable to lots of individuals, so the hint of nudity will attract the 'male gaze'.
The font and typography on this advertisement is fairly understated and minimal, as she uses quite a faint, simplistic font. The title Loud is written in white, sans-serif font as is her name. This suggests that this album is not as fierce and risque as her previous products. Her name is also featured towards the top of the album this time, whereas previously her name would be featured in the centre of the advert, symbolising that she is the most important aspect of the product. This suggests that the themes within the album are the most significant this time.
Underneath the title she has also included the names of two of her hit singles, which will entice her audience to purchase the album as these two songs were highly popular in the UK charts, so therefore will encourage her listeners to hear more of her work.
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