Magazine Advertisement Analysis 4

Research - Task 6 (part 4)

For my fourth advertisement analysis I have chosen Jessie J's debut studio album called Who You Are. The album was released on the 28th February 2011. Due to high demand and interest from fans, the release advanced by a month from 28th March, as previously planned.

The image on the advertisement is a close-up shot of Jessie J, with a serious facial expression and her mouth open. Her open mouth could be to imply that she is already singing, or that she has something important to say which she will portray through the lyrics in her album. The close up shot emphasises that she is the main focus of the advertisement, as the advert is promoting her world tour where fans will travel to arenas around the country to see her perform live. The artist is photographed wearing heavy, dark makeup that creates a stark contrast with her pale skin tone. She is wearing a full-face of makeup with a strong smoky eye, and black lipstick which creates the impression that she is tough and edgy, unlike the majority of popstars who are presented as much more feminine. Jessie J is featured looking directly into the camera lens, making a direct connection with her audience as it creates the impression that she is staring into your eyes.

Her hand positioning in the photo also helps to reinforce her edgy and tough exterior, as her body language suggests she is blocking herself and protecting herself, signifying strength and independence.

The font and typography she has used in her advertisement suggests an air of wealth and glamour as the large, bold, serif font is positioned in the centre of the page. The colour gold also holds connotation of richness and bling, suggesting that the artist also holds these connotations. The boldness of the font will also help to attract her target audience as it is bright and quite dominates the advert. Underneath, Jessie J has included her tour dates in bold white and gold font, and has also feautured contact numbers for the arenas and a link to her website so that her fans can easily access her merchandise and products.